What I Do
I am a marketing and communications expert specializing in marketing, corporate communication, branding and PR.
With an Honours Degree in Multimedia and Mass Communication in Delhi, and Masters in Integrated Marketing from Spain and Masters in Digital Marketing & Analytics + AI from ISB, Hyderabad, the #1 Business School in India, my work spans a variety of countries, geographies, industries and sets of target audience.
My work experience, knowledge of executing and designing marketing and communications strategies, story-telling, ability to build a strong rapport with stakeholders, exceptional writing and editing skills and management skills have helped me handle multiple projects and deliver impactful results. I have been trusted to build up teams and functions from zero for startups as well as multinational companies in travel, hospitality. e-commerce, media, retail and technology industries.
Branding
Behind great businesses are great brands. We all love the brands that stand out and touch our lives. But how to create one? A carefully thought brand concept, positioning, design, and right messaging are the pillars of a brand. I have spent the last decade in creating strong brands at multinationals like OYO and GAdventures. You can consult with me if you want to build one to build a positioning, communications and brand plan.
Communication
You must have heard communication is key. I have learnt that first hand working with content. Having created content and leading messaging, content and design teams across various industries, I have been able to make an impact with strong content carefully selecting the words, themes and designs that will resonate with the customers the best.
Public relations
Public Relations is a crucial exercise to build a company's reputation and achieve long-term growth and goals. Choosing what are the parts that will make up a desired perception in the minds of the target audience and inserting timely consistent messaging through media has helped me build a positive brand image for Indian and international companies.
INTEGRATED COMMUNICATIONS Consulting
You may have a great brand concept, positioning and product but if your brand does not reach the people who need and want your product, success will feel challenging.
I have worked with a diverse range of brands and companies creating brand strategies with the right marketing mix.
So, if you are looking for a short-term engagement with me to help you build your company's strategy for branding, communications and PR, then I'll be happy to assist you.
What My Clients Say
Arjya Nathwani, Head of Growth Marketing, OYO Hotels & Homes
Not only did she deliver consistent and high-volume output but also built capabilities for scale along the way. Her ownership at OYO was really commendable. She handled a team as well as external stakeholders quite well. She is a great asset and steps up to take on bigger responsibilities when presented with the opportunity.
